Shane Liddell – Lead Consultant
With over a decade’s experience within crowdfunding of all flavors, and with millions of dollars raised for crowdfunding issuers since 2012, Shane is the go-to guy when it comes to fundraising.
His guidance and support to more than 1,000 startups with campaign development, consulting, marketing, and promotion services, has helped many of them raise millions of dollars.
Let’s get something out of the way first……..
RAISING MONEY IS REALLY HARD!
Chances Are, You Are Going To Fail, and Fail Badly
Did you know that over 60% of crowdfunding campaigns fail?
And that most investment crowdfunding campaigns struggle to raise a paltry $50,000?
There are many reasons for this, but the most common is that issuers fail to prepare. Many hop straight onto a platform like StartEngine, WeFunder or Republic in the hopes that, through some magical secret sauce, their campaign will be fully funded in no time at all, all thanks to the platform waving their magic wand.
Within a few days my phone rings with cries for help, soon turning to the realization that they should have prepared well in advance of deciding which platform to host their offer on.
Many know about the 80/20 rule but choose to ignore it.
80% PREPARATION and 20% EXECUTION always works best!
I’ll Hold Your Hand While You Create A Successful Raise
There are many keys to a successful crowdfunding campaign, with one of the most important being to create a network of investors before you launch your campaign. Without help, this is easier said than done though!
Another very important decision is to choose the right crowdfunding platform for your project. Not all appear as they seem, and some are far better suited to different types of projects.
Through our weekly 1-1 sessions, I’ll guide you through the very early stages of mapping out your raise, and the key components used within the process . I’ll also take you all the way to the start line, launch button at the ready, and throughout the execution of your raise too.
We’ll discuss strategy, timelines, promotions, press, speaking opportunities and a whole lot more on the journey.
A few things you’ll learn along the way…
Holding your hand throughout this fundraising journey is the aim here. You’ll get the guidance you need at the pace that you need it.
What is Crowdfunding?
Starting in the very beginning, you’ll quickly learn how crowdfunding began, how it evolved into what it is today, and more importantly, how you can leverage the digital world to raise capital, while increasing revenues while doing it.
Investor Profiling…what’s that?
This critical step is often overlooked, leading to the entire marketing effort targeted at the wrong audience. Through several brainstorming sessions, you’ll get a much clearer picture of who and where to sell your offer for the best chance of success.
To Use a Platform or Self-Host?
Once the profiling exercise above is completed, you’ll be in a much better position to know where to find investors. If you’re a B2C Startup, then choosing a platform/portal can have major advantages. A Self-Hosted raise has many too!
Limited Spots Available. First Come. First Served.
Live One-to-One coaching and strategy sessions during your prelaunch period.
Live One-to-One coaching and Support during your 30 day campaign live period.
Campaign offer page review and conversion optimizations.
Collective coaching via email and instant messaging throughout.